Ten Things To Buy Before The Economy Improves
After 17 months of steep decline, both the president's Council of Economic Advisors and the Federal Reserve now believe the economy will begin to recover sometime in 2009.
In Pictures: 10 Things To Buy Before The Economy Improves
The reason is simple: no buyers. Personal savings in 2008 were nearly six times greater than in 2005, amounting to $191 billion or 1.8% of the nation's disposable income. In 2009, annualized savings for January and February exceeded $450 billion, or more than 4% of disposable income.
For those feeling bold enough to bargain shop, opportunities abound. Some deals, like housing and automobiles, might be obvious, but others, like diamonds, might not be.
Big Ticket Items
At the top of the list: housing. This may be the best time in a generation to buy a home. According to the S&P/Case-Shiller U.S. National Home Price Index, fourth-quarter 2008 prices were down 25% from the four quarter of 2006. The stimulus bill Congress passed in February includes an $8,000 credit for first-time home buyers. According to bankrate.com, average interest rates are beginning to dip below 5% for a 30-year, fixed-rate mortgage.
Consumer Goods
Each year it seems like TVs get cheaper and cheaper, but this year those decreases are starting to make larger flat-panel TVs far more affordable. The radio/television category in February's Consumer Price Index was down 9% from a year ago as more manufacturers get into the flat-panel business, driving prices down.
Same thing for furniture. The Consumer Price Index shows prices fell 2.4% since August, but even bigger bargains are out there. With fewer people buying houses, fewer shoppers are filling them. Jim Sluzewski, a spokesman for Macy's (nyse: M - news - people ), says demand has noticeably decreased over the past year. Retailers have excess inventory, leading to lower prices and better deals for consumers.
Women's fashion is also an interesting story. Right now there is no dominant fashion trend in women's apparel, according to Jeffrey Klinefelter, senior research analyst on the Piper Jaffray (nyse: PJC - news - people ) consumer team.
Women have been taking greater advantage of lower-cost clothing retailers like Forever 21 and Target (nyse: TGT - news - people ), not feeling the need to spend more on expensive outfits. This allows the lower-cost chains to reduce their prices through production cost savings and requires the higher-cost chains and designers to cut prices on their excess inventory in response to lower demand.
So if you're ready to spend a little, now's the time. Bargains are out there--for as long as the downturn holds.
In Pictures: 10 Things To Buy Before The Economy Improves
http://www.forbes.com/2009/03/31/consumer-behavior-recession-business-commerce-buying.html