Cat sets aggressive plan for next five years
At analyst meeting, company says it can achieve $55 billion in sales, $8 earnings per share in 2012
The company further believes $8 earnings per share is possible in 2012 if it can continue to improve efficiency while keeping costs contained by applying lessons learned during the recession, those leaders said in a meeting with analysts at the New York Stock Exchange.
The meeting was broadcast live over the Internet.
In his first analyst meeting since becoming Caterpillar CEO, Doug Oberhelman outlined an aggressive plan for growth over the next five years that would include Caterpillar becoming the market leader in China and other developing countries where it and other companies are working to expand.
"We will win in China," he said.
Oberhelman also discussed growth opportunities and recent investments totaling more than $2.5 billion that will increase capacity in most of the regions of the world Caterpillar serves. He said that will position Caterpillar to expand rapidly and avoid the ramp-up problems it had earlier in the decade when demand outpaced production because of capacity shortages, causing supply chain problems.
"We have streamlined our organization from the top down, and our leadership team is driving an intense focus on helping our customers succeed," Oberhelman said. "From our factory floors to our research and development laboratories and everywhere across the company, we have the talent in place to win, and as we execute this strategy, we will deliver greater value to our customers, our stockholders and employees."
Primary goals for the next five years focus on three areas:
- Delivering superior results: includes growth in earnings per share, operating profits and cash flow.
- The best team of people: Oberhelman said Caterpillar will continue on its path to world-class safety and inclusion of its employees.
- Becoming the world leader everywhere it does business: includes sales of machines and primary products as well as growing in aftermarket parts and service.
Oberhelman said that while the Caterpillar Production System is helping the company execute the updated strategy, he isn't satisfied with what CPS has delivered thus far.
In a question-and-answer session with the analysts, however, he defended the company for any delays in getting CPS fully implemented. The recession put the company behind by a year or more because training on CPS can only happen with employees working a line on which product is moving.
Oberhelman said not many companies are positioned for growth as strongly as Caterpillar because of its investments in emerging markets and the fact it is poised to meet demand when the recovery strengthens in the United States.
However, he said, the company must continue paying close attention to cost structure and implementing lessons learned during the recession if it is to deliver on its promises.
"We can do more with less. We proved it. Now it is key to our management to continue it," he said.
At the same time, he said, Caterpillar is in "growth mode," and "now is the time to use the strength of our balance sheet to do it. We are going to play offense and we are going to win."
Group President and Chief Financial Officer Ed Rapp told the analysts that 2010 has been a year of recovering and moving forward for Caterpillar and that the company doesn't believe there will be a double-dip recession.
He also spoke of lessons learned during the recession and said a big lesson was that "cash is king." With that in mind, he added, the company will increase efforts to maintain a strong cash flow.